Yvonne Reopelle

(510) 697-4911

With over 10 years of experience as an accomplished strategic marketing professional with an exceptional record managing result-driven communication programs, strategies and events.


Intel, San Jose, CA
3/2019 - 3/2020

Marketing Communications Manager

Responsibilities include: Management and implementation of global campaigns for Intel's Programmable Solutions Group.

  • Lead the execution of global product marketing projects including the production of videos, presentations, web site pages, solution briefs, white papers, webinars, digital and social media campaigns
  • Worked with the regional support teams in the localization of marketing materials
  • Lead customer nurture programs with Eloqua Marketing Automation tool
  • Collaborated with PSG stakeholders such as product marketing, legal, editorial and brand in delivering content for high level projects
  • Created and managed campaign playbooks and project timelines
  • Provided social and digital metrics reporting

NetApp, Sunnyvale, CA
3/2018 - 12/2018

Marketing Communications Manager

Responsibilities include: Promotion material development and communications for a leading enterprise storage solutions and cloud services company. Worked with the Go-To-Market Effectiveness Global Promotions group, providing clear communication tools to increase internal brand awareness for company promotions.

  • Designed and developed promotional materials, including promotional guides, FAQs, presentations and templates, weekly/quarterly/YTD email campaigns
  • Managed the development and communications for the Data Visionary Loyalty program website
  • Collaboration with key internal stakeholders such as legal, editorial and brand management as well as external brand and design vendorson major projects
  • Created communications plan and execution timeline
  • Maintained SharePoint and MS Teams images and documents
  • Lead internal promotion communications and vehicles (Sales weekly Newsletter, Andrews Answers Newsletter, MyNetApp, Global and GEO email communications)

Grifols, Emeryville, CA
6/2014 - 3/2018
Marketing Communications Specialist

Responsibilities include: Management and oversight of the marketing and process for the diagnostic division of a worldwide healthcare organization. Worked directly with global marketing teams to provide approval oversight for all marketing communications projects including brand materials, website projects, emails, and key newsletters, etc.

  • Worked on the development of external product communications projects which included tradeshow materials and panels, print materials and digital materials (including web projects)
  • Managed brand agency, designers and external vendors to rebrand, edit and or develop promotional materials and templates
  • Produced monthly and year-end reports providing analytics and data for global approval process
  • Supported various global and regional product branding projects
  • Collaborated with key internal stakeholders (Product Management, Corporate Communications, Legal, Regulatory, Medical Affairs and Compliance) on the development and approval of promotional materials
  • Worked with internal stakeholders on rebranding of various types of materials and projects in the context of the company‚Äôs integration (Grifols acquisition of Novartis Diagnostic Division and Hologic, Inc.)
  • Generated digital and print programs in collaboration with Senior Stakeholders / Marketing Product Managers
  • Key global content process gatekeeper for the CMS, which included tracking and providing monthly metric reports
  • Managed the development of all new and updated promotional review SOPs and forms
  • Supported the planning, development and implementation of product promotional materials and campaigns
  • Developed a repository for all product brand images and promotional materials
  • Supported the development of diagnostic brand guidelines, tradeshow guidelines and editorial style guide
  • Managed and oversight of all worldwide regional tradeshow graphics (APAC, EMEA, LATAM and No. America)

Colorado Mortgage Lenders Association (CLMA), Denver, CO
12/2011 - 10/2013

Marketing Communications and Events Coordinator

Responsibilities include: Management of all marketing communications and event coordination for a national/statewide awareness program.

  • Increased brand awareness of programs and membership participation for events, programs, services activities by 15%
  • Coordinated and participated in 37+ yearly events, which included tradeshows, networking functions, educational seminars, golf tournaments, holiday events and an executive level convention
  • Updated and maintained Civi CRM system
  • Managed email campaigns using MailChimp
  • Managed marketing and promotional budgets and provided financial reports
  • Managed website, social networking programs and other channels to increase the overall communication and awareness of the association brand
  • Designed and produced all print collateral and marketing materials including brochures, event materials, and website graphics and managed master event calendar

Ascent Solar Technologies, Inc., Thornton, CO
9/2006 - 4/2011

Marketing Manager

Responsibilities include: Managed and implemented product marketing and communication strategies for an innovative solar electric start-up

  • Managed lead generation campaigns using Oracle CRM
  • Provided advertising planning, design and production
  • Introduced, developed and managed global distribution channel relationships
  • Executed 5 global distribution contracts
  • Maintained client relationships to increase sales revenue
  • Managed external graphic designers, web developers, writers and printers for all creative design projects
  • Collaborated product engineering fulfilment for client integration requirements and proposal submissions
  • Pre-qualified all incoming sales leads including pipeline management
  • Planned all sales promotions and kept within budget requirements
  • Managed product brand strategies to effectively communicate product strengths
  • Supported development of product competitive analysis reports
  • Developed all marketing collateral, promotional materials and presentations
  • Tradeshow management including pre and post analysis
  • Developed and managed the marketing and promotional budget

InsureWorx,  Denver, CO
7/2003 - 9/2006
Marketing Communications Analyst

Responsibilities include: Managed and implemented marketing communication projects for an Insurance software solutions company, specializing in core administrative processing systems for claims, underwriting, and billing:

  • Managed art production for corporate collateral, presentations, direct mail, advertisements, corporate newsletter, product logo design, and other graphic development support
  • Website management for www.insureworx.com
  • Trade Show and corporate event management including annual User Group Conferences
  • Lead generation and direct mail campaigns manager, including IBM ISV direct marketing programs
  • Global sales and marketing support
  • Advertising planning and production management
  • Press Release and article management
  • Managed the development of corporate communication documentation including RFP's, RFQ's and RFI's
  • Managed online buyer guides
  • Coordinated Web-based seminars
  • Marketing budget management

Arula Systems, Inc., Santa Clara, CA (Acquired by Raritan, Sumerset, NJ - 2002)
6/2000 - 3/2002
Marketing Specialist

Responsibilities include: Management and coordination of marketing programs for a Hewlett Packard technology spin-off company providing secure, remote management solutions:

  • Production of printed outbound communication materials, including data sheets, press binders, presentation folders, direct mail, promotional items and advertisements
  • Trade Show coordinator
  • Direct Mail campaign coordinator
  • Managed creative designers, web developers, technical writers and printing vendors
  • Assisted in the redesign, implementation, and roll out of the Arul web site www.arula.com
  • Managed corporate Intranet and Internet sites
  • Managed online global channel programs with Sun, HP, Cisco, and IBM
  • Created computer graphic designs including web design, ui designs, logos, trade show graphics and power point presentations

Agile Software, San Jose, CA (Acquired by Oracle)
- 4/2000
Tradeshow and Events Manager

Researched, planned and coordinated all worldwide Trade Show expositions and supply chain conferences for an enterprise manufacturing e-commerce software solutions provider:

  • Researched and coordinated all global trade show and corporate events
  • Coordinated speaking opportunities for CEO and technology managers
  • Coordinated with exhibit houses on show booth design and budget proposals
  • Booth setup/tear down
  • Managed corporate message throughout the event
  • Performed Agile Software product sales pitches and demonstrations
  • Managed trade show budget and ROI reports


Adobe Creative Suite CC, Acrobat Pro 9, Microsoft Office 365, Oracle CRM, MailChimp, SharePoint, Microsoft Teams, Zinc Maps, HTML and other web development tools


San Jose State University, San Jose, CA -
B. S. Advertising
Foothill College, Los Altos, CA - Computer Graphics, Web Design & Print Production