With over 10 years of experience as an accomplished strategic marketing professional with an exceptional record managing result-driven communication programs, strategies and events.
PROFESSIONAL EXPERIENCE:
Intel, San Jose, CA
3/2019 - 3/2020
Marketing Communications Manager
Responsibilities include: Management and implementation of global campaigns for Intel's Programmable Solutions Group.
- Lead the execution of global product marketing projects including the production of videos, presentations, web site pages, solution briefs, white papers, webinars, digital and social media campaigns
- Worked with the regional support teams in the localization of marketing materials
- Lead customer nurture programs with Eloqua Marketing Automation tool
- Collaborated with PSG stakeholders such as product marketing, legal, editorial and brand in delivering content for high level projects
- Created and managed campaign playbooks and project timelines
- Provided social and digital metrics reporting
NetApp, Sunnyvale, CA
3/2018 - 12/2018
Marketing Communications Manager
Responsibilities include: Promotion material development and communications for a leading enterprise storage solutions and cloud services company. Worked with the Go-To-Market Effectiveness Global Promotions group, providing clear communication tools to increase internal brand awareness for company promotions.
- Designed and developed promotional materials, including promotional guides, FAQs, presentations and templates, weekly/quarterly/YTD email campaigns
- Managed the development and communications for the Data Visionary Loyalty program website
- Collaboration with key internal stakeholders such as legal, editorial and brand management as well as external brand and design vendorson major projects
- Created communications plan and execution timeline
- Maintained SharePoint and MS Teams images and documents
- Lead internal promotion communications and vehicles (Sales weekly Newsletter, Andrews Answers Newsletter, MyNetApp, Global and GEO email communications)
Grifols, Emeryville, CA
6/2014 - 3/2018
Marketing Communications Specialist
Responsibilities include: Management and oversight of the marketing and process for the diagnostic division of a worldwide healthcare organization. Worked directly with global marketing teams to provide approval oversight for all marketing communications projects including brand materials, website projects, emails, and key newsletters, etc.
- Worked on the development of external product communications projects which included tradeshow materials and panels, print materials and digital materials (including web projects)
- Managed brand agency, designers and external vendors to rebrand, edit and or develop promotional materials and templates
- Produced monthly and year-end reports providing analytics and data for global approval process
- Supported various global and regional product branding projects
- Collaborated with key internal stakeholders (Product Management, Corporate Communications, Legal, Regulatory, Medical Affairs and Compliance) on the development and approval of promotional materials
- Worked with internal stakeholders on rebranding of various types of materials and projects in the context of the company’s integration (Grifols acquisition of Novartis Diagnostic Division and Hologic, Inc.)
- Generated digital and print programs in collaboration with Senior Stakeholders / Marketing Product Managers
- Key global content process gatekeeper for the CMS, which included tracking and providing monthly metric reports
- Managed the development of all new and updated promotional review SOPs and forms
- Supported the planning, development and implementation of product promotional materials and campaigns
- Developed a repository for all product brand images and promotional materials
- Supported the development of diagnostic brand guidelines, tradeshow guidelines and editorial style guide
- Managed and oversight of all worldwide regional tradeshow graphics (APAC, EMEA, LATAM and No. America)
Colorado Mortgage Lenders Association (CLMA), Denver, CO
12/2011 - 10/2013
Marketing Communications and Events Coordinator
Responsibilities include: Management of all marketing communications and event coordination for a national/statewide awareness program.
- Increased brand awareness of programs and membership participation for events, programs, services activities by 15%
- Coordinated and participated in 37+ yearly events, which included tradeshows, networking functions, educational seminars, golf tournaments, holiday events and an executive level convention
- Updated and maintained Civi CRM system
- Managed email campaigns using MailChimp
- Managed marketing and promotional budgets and provided financial reports
- Managed website, social networking programs and other channels to increase the overall communication and awareness of the association brand
- Designed and produced all print collateral and marketing materials including brochures, event materials, and website graphics and managed master event calendar
Ascent Solar Technologies, Inc., Thornton, CO
9/2006 - 4/2011
Marketing Manager
Responsibilities include: Managed and implemented product marketing and communication strategies for an innovative solar electric start-up
- Managed lead generation campaigns using Oracle CRM
- Provided advertising planning, design and production
- Introduced, developed and managed global distribution channel relationships
- Executed 5 global distribution contracts
- Maintained client relationships to increase sales revenue
- Managed external graphic designers, web developers, writers and printers for all creative design projects
- Collaborated product engineering fulfilment for client integration requirements and proposal submissions
- Pre-qualified all incoming sales leads including pipeline management
- Planned all sales promotions and kept within budget requirements
- Managed product brand strategies to effectively communicate product strengths
- Supported development of product competitive analysis reports
- Developed all marketing collateral, promotional materials and presentations
- Tradeshow management including pre and post analysis
- Developed and managed the marketing and promotional budget
InsureWorx, Denver, CO
7/2003 - 9/2006
Marketing Communications Analyst
Responsibilities include: Managed and implemented marketing communication projects for an Insurance software solutions company, specializing in core administrative processing systems for claims, underwriting, and billing:
- Managed art production for corporate collateral, presentations, direct mail, advertisements, corporate newsletter, product logo design, and other graphic development support
- Website management for www.insureworx.com
- Trade Show and corporate event management including annual User Group Conferences
- Lead generation and direct mail campaigns manager, including IBM ISV direct marketing programs
- Global sales and marketing support
- Advertising planning and production management
- Press Release and article management
- Managed the development of corporate communication documentation including RFP's, RFQ's and RFI's
- Managed online buyer guides
- Coordinated Web-based seminars
- Marketing budget management
Arula Systems, Inc., Santa Clara, CA (Acquired by Raritan, Sumerset, NJ - 2002)
6/2000 - 3/2002
Marketing Specialist
Responsibilities include: Management and coordination of marketing programs for a Hewlett Packard technology spin-off company providing secure, remote management solutions:
- Production of printed outbound communication materials, including data sheets, press binders, presentation folders, direct mail, promotional items and advertisements
- Trade Show coordinator
- Direct Mail campaign coordinator
- Managed creative designers, web developers, technical writers and printing vendors
- Assisted in the redesign, implementation, and roll out of the Arul web site www.arula.com
- Managed corporate Intranet and Internet sites
- Managed online global channel programs with Sun, HP, Cisco, and IBM
- Created computer graphic designs including web design, ui designs, logos, trade show graphics and power point presentations
Agile Software, San Jose, CA (Acquired by Oracle)
10/1996 - 4/2000
Tradeshow and Events Manager
Researched, planned and coordinated all worldwide Trade Show expositions and supply chain conferences for an enterprise manufacturing e-commerce software solutions provider:
- Researched and coordinated all global trade show and corporate events
- Coordinated speaking opportunities for CEO and technology managers
- Coordinated with exhibit houses on show booth design and budget proposals
- Booth setup/tear down
- Managed corporate message throughout the event
- Performed Agile Software product sales pitches and demonstrations
- Managed trade show budget and ROI reports
COMPUTER SKILLS:
Adobe Creative Suite CC, Acrobat Pro 9, Microsoft Office 365, Oracle CRM, MailChimp, SharePoint, Microsoft Teams, Zinc Maps, HTML and other web development tools
EDUCATION:
San Jose State University, San Jose, CA - B. S. Advertising
Foothill College, Los Altos, CA - Computer Graphics, Web Design & Print Production
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